New Now - app for the moment of absolute presence

New Now is a simple tool to remind of one thing that never changes: the life is always happening in the moment of absolute presence. The now is always here, always new and always precious as it is the only point out of time that exists and where we exist...
This app is based on a previous artistic work by interdisciplinary artists Egor Kraft & Alexander Letcius (seen here: https://vimeo.com/115720376) The app by relentlessly manifesting the moment of now becomes an instrument of returning viewers’ attention back to the existence in the presence and ‘reality’, rather than immersing in virtuality, which media tools tend to provoke.

Egor Kraft is an interdisciplinary artist, working in a poetic & conceptual tradition. His viral mystification on the discovery of a New Color spread widely through social media. He has found and curated www.tosay.it, a public platform exploring text in on-and-offline spaces and interventions. He also runs Meta, a studio working in the fields of culture.

http://egorkraft.co.uk/

Alexander Letcius has been involved as a videoartist in theatre performances. In 2012 nominated on “Breakthrough” Theatre awards. Since 2012 co-founded TUNDRA collective.
Works by TUNDRA were shown at the very prestigious 10th International Media Festival "Mapping Festival” (Geneva, Switzerland, 2014), ArtFutura Festival (Spain, 2014), HPL festival at the Museum of Street art and at the First Cadet Corps (St.Petersburg), MIRA festival 2016 (Berlin), D-Museum (Seoul), M’ARS gallary (Moscow) and more.

https://vimeo.com/letcius